bowlsome smoothie

creating a seamless self-service ordering experience

Bowlsome Smoothie is a popular and growing smoothie brand that focuses on offering healthy and customizable smoothie bowls. With several physical locations already established, they are now looking to enhance their customer experience by introducing a self-service smoothie bowl ordering kiosk. By leveraging this technology, they aim to provide customers with a convenient and efficient way to order and customize their smoothie bowls without waiting in line for counter service.

1. client objectives

The primary objective of Bowlsome Smoothie is to enhance the overall customer experience by offering a self-service option through the smoothie bowl kiosk. This will reduce waiting times and allow customers to order their customized smoothie bowls quickly and easily. The client wants the kiosk to provide customers with a wide range of customization options. Customers should be able to select the size of their smoothie bowl, choose from a variety of ingredients, add-ins, and toppings, and have the flexibility to create their own unique combinations.

2. research

user personas

Name: Sarah

Age: 29

Occupation: Marketing Manager

Sarah is a 29-year-old marketing manager who leads a busy lifestyle. She strives to maintain a healthy diet despite her demanding work schedule. She often grabs a quick meal during her lunch break and looks for nutritious options that provide sustained energy throughout the day.

Name: Kia

Age: 25

Occupation: Personal Trainer

Kia is a 25-year-old personal trainer who leads an active and fitness-oriented lifestyle. He pays close attention to his nutrition and aims to consume meals that support muscle recovery and overall health.

Name: Hayden

Age: 19

Occupation: Student

Hayden is a 19-year-old college student juggling classes, assignments, and part-time work. She often finds herself on the go and seeks quick and affordable meal options that can be enjoyed between classes.