magnolia pizza co.
crafting a bold identity for a los angeles pizza company
Magnolia Pizza was created by chef Ben Secor, whose experience includes working with respected Los Angeles restaurants such as Scratch Bar + Kitchen, Pasta Bar LA, Bar Monette, and Hasi Bread. The goal for the project was to create a visual identity that matched the quality and personality behind the food while still feeling approachable and authentic to the neighborhood pizza experience.
character development
logo design
color palette
