merrit group
During my “Designing a Brand” course, I developed a complete visual identity for Merrit Group, a financial advising company focused on professionalism, trust, and long term growth. The project included designing a modern logo system and creating a cohesive color palette that reinforced the company’s reliable and approachable brand presence. The final identity was designed to feel clean, recognizable, and versatile across both digital and print applications.
logo design
color palette
